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Loyalty & Email Marketing Programs

101 REASONS
to Start a Loyalty Marketing Program TODAY


 

If you can afford less than $8.33 per day
Then you can DOUBLE the value of your business...

If you own or manage a business – and you want to run circles around your competition – then there's a few things you should know about loyalty marketing.

The reason airlines, hotels and retailers have been avid supporters of customer loyalty programs for over 30 years is simple... they work...

Rewards – Points – Bonus Points - Special Perks – Members Only Specials – VIP Status – people are addicted to them!! And studies prove that consumers are more loyal to businesses that give them something back. They’ll visit more often, spend more on every purchase and spread positive word-of-mouth.

But that’s just the beginning...

Did you know…..

You can get a 500% better return marketing to existing customers vs. new customers
Loyalty Programs eliminate your reliance on coupons and discounts
It costs 7-10 times MORE to attract new customers than it does to keep current customers coming back
A loyal customer is worth 10x the value of a one-time customer
The average US household belongs to 12 loyalty programs
Repeat customers are twice as likely to refer a new customer

So, Is a Loyalty Program Right For You?

Well, during times of competitive and economic threat – developing unshakable customer loyalty is the smartest and most affordable way to succeed.

Surprisingly though, most independent business owners overlook loyalty as a marketing strategy. These business owners are most likely YOUR competitors. This gives you an amazing opportunity to separate your business from THEM.

Case Study:

"It's Like Buying $1 Bills For 3 Cents Each"

"I'll admit, this lousy economy had me pretty worried for a while. I took a chance and signed up with Loyalty Lock. Based on our numbers before the program, and what we're pulling in now - it was a costly mistake that I waited so long. We now market to our customers dirt cheap (and don't lift a finger), and we don't even have to coupon or discount anymore. One of my managers said, it's like buying dollar bills for 3 cents each. Loyalty Lock has made a huge difference to our bottom line." Adrian Hembree, Russo's NY Coal-Fired Pizzeria Houston, TX


Here are a just a few reasons why customer loyalty is so important…..

  • Loyal customers insulate your business from competitive and economic assault...
  • Loyal customers generate repeat sales at a fraction of the marketing cost and effort required to find, inform, interest and sell prospects...
  • Loyal customers spread positive word-of-mouth for your business and bring a tide of new customers...
  • Loyal customers account for higher buying rates and lower marketing and service costs than other customers...
  • Loyal customers respond to customer service that costs far less than the cost to recruit a new customer...
  • Loyal customers are the best source of qualified referrals...
  • Loyal customers lead to a Loyal Staff. This is because the longer term relationships create a pleasant environment in which to work and do business...

For more facts and statistics on customer loyalty see our
101 Reasons Why You Should Start a Customer Loyalty Program.

Fact: One-time customers are the most unprofitable customers you will ever have. It’s not until you turn that one-time visitor into a repeat customer that you really make money.

Consider this: Whether a customer buys from you once or a thousand times, your initial marketing cost is the same. The ONLY thing that changes over time is your Return On Investment. Every time that customer makes a purchase, your cost to acquire that customer goes down and your profits go up!

For Example: Your ROI from a 1x customer = The Profit from the 1st and Only Sale

Your ROI from a Long-Term, Loyal Customer = The profit from the 1st Sale + Profit from the 2nd Sale + Profit from the 3rd Sale + Profit from the 4th Sale + Profit from all Future Sales.

Customer loyalty helps protect your marketing investment and get more out every dollar you spend on advertising.

Fact: Customers who recieve an award from your Loyalty Program, spend on average - twice as much as non-awarded members.

What is Your Most Valuable Business Asset?

Most people will answer this question with things such as “my employees”, “my building”, “my financial statement” or my “inventory”. The truth is, none of these are worth much without customers. The most important asset a business will ever have is an up-to-date and working customer database.

Consider this:

If you are in a position to sell your business or expand into franchising, having the ability to do a show and tell of who your customers are, what their buying habits are, where they come from and how to get in contact with them is invaluable. It’s like a personal goldmine! Your business will be FAR MORE VALUABLE to potential buyers or franchisees. That means more money for you and more value for them.

A GOOD CUSTOMER DATABASE WILL TELL YOU:

Who Your Customers Are
Where They Live
How to Contact Them
When They Buy
How Much They Buy
How Often They Buy
Their Gender
Their Age
Their Birthday
Their Anniversary
The Size of Their Household

Having this information will INSTANTLY increase the value of your business and make marketing easier and far more affordable.

Adrian Hembree, sees a 97.34% return on investment with Loyalty Lock. So, while his competitors spend the same amount of money marketing to existing customers - as they do attracting new ones... Adrian puts the extra cash in his pocket. That's because a customer database allows you to connect with existing customers for next to nothing.


Fact: A customer database can double and even triple the value of your business. That’s why experts agree... a customer database is your most valuable business asset...


Why Should You Choose LoyaltyLock?

Our team has spent years researching the perfect balance between merchant needs and consumer desires. The key question was this…. What will be easy for merchants to manage yet effective at generating customer loyalty and repeat sales?

The Answer – Offer an advanced marketing system that runs on auto-pilot. One that uses technology and proven marketing strategies to reward customers and connect with them on a one-to-one basis.

That may sound complicated but it’s really very simple. You don’t need to know anything about technology or marketing to make Loyalty Lock work for you. We make it so simple, the entire program runs itself.

All you have to do is share the benefits with your customers and get them to sign up. We even give you tips and ideas on how to do it! For some of those ideas, visit our loyalty resources.

 

3 Simple Reasons to Choose Loyalty Lock Loyalty….

It’s Easy

It’s Effective

It’s Affordable



Here’s What You Get:

2-n-1 Gift Card and Loyalty Card Program – You don’t have to spend the money on buying two different cards or two terminals. Best of all, your customers don’t have to mess with two cards either. One Card, One Program, One Fee
Automated Event Emails – We automatically deliver event emails to your customers. They are professionally designed, completely personalized and utilize the most effective email strategies. Standard events include Holidays, Seasonal and Sporting Events.

Personalized emails, using the customers name in the subject line, are shown to increase open rates by 50%.

Automated Trigger Emails – Emails are automatically delivered based on specific customer triggers. These include Welcome emails when a new customer joins your program - Inactivity Emails when a customer hasn’t purchased for 30, 60, 90, 120 and 150 days – Anniversaries – Birthdays - Reward Progress and more.
Trigger emails are shown to deliver 33% higher open rates than regular emails. Why? Because they are based on a specific event or behavior of that customer. They are much more personal than generalized mass emails.

Monthly eStatements – Your customers will receive a monthly statement showing their current point balance and how many points they need to earn a reward.

Studies show that consumers will buy more frequently the closer they get to a reward. We keep your customers up-to-date on their progress every month without overloading them with emails.

Online Marketing Manager – This is your personal marketing department right at your fingertips. You get 24 hour access to everything you need to know about your customers and your loyalty program…PLUS....an arsenal of marketing weapons.

You will be able to view redemption rates and spending habits by day, time, city, zip code, male vs. female, age, size of household and much more.

You will be able to view your customer database, sort it however you want, download it, print it and suspend or activate customers.

You can see program performance with easy to understand graphs.

You can send direct mail campaigns with template postcards.

And much more…..

Auto-Referral Program – We make it easy for your members to send referrals and get bonus points….without any work on your part. Our automated process delivers an invitation to the referral – provides the referral with a printable coupon – and then automatically gives the referring member bonus points. Don’t worry, bonus points are only issued when the referral comes in and signs up.

Customer Webpage – This allows your customers to go online and check loyalty card or gift card balances. The webpage is customized with your logo and can be accessed right from your website.

Flexible Reward Program – You can choose how you want to reward customers. 1 Point per Visit? 1 Point for Every Dollar? Spend $100 and get $10 Back? You decide and we’ll support it.

Real Time Rewards – Your customers will earn rewards with every purchase and have the ability to redeem them anytime they want. No Waiting and No Hassle.

Results show that the best loyalty programs are those that issue instant rewards once a customer reaches a certain spending level NOT those that make the customer wait for reward certificates or notification. With LoyaltyLock, your customers will know the second they earn a reward – right in your store.

Custom Loyalty Receipts – Every time a member makes a purchase and their card is swiped – they receive a receipt with their up-to-date points balance and a personal message from you. Put whatever you want on the receipt. Our suggestion….a bounce back offer. This is simple offer for their next visit. It can be anything from 10% off to a free soft drink.

Database Management – There is NO LIMIT to how many members you can have. In our mind, the more the better. You will never be charged for the number of members you have. One monthly fee and unlimited members.

Your Loyalty Lock customer database is 100% secure and only YOU have access to it.

As you can see, Loyalty Lock is MUCH MORE than just loyalty cards and points. It’s a complete customer marketing system.

We’re so sure Loyalty Lock Loyalty will work for you, we GUARANTEE IT !


60-Day Risk-FREE GUARANTEE

There are no contracts to sign, and you can of course cancel at any time. But we're so confident you'll love Loyalty Lock - that we offer you 60 days to see if it's right for you...

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